Built for teams that track

From Hinglish tweets to Tamil trends, Awshar understands India's conversations the way no global tool ever could.

Free plan available · No credit card required
Platform
Live monitoring
AI insights
Mentions
AI analysis

In the Spotlight

ht
sansadtv
aajtak
gnt
yourstory
inc42
aiimpactexpo
idnews
AWS
google
msme
mca
dpiit
startupbihar
bihar
cimp
ht
sansadtv
aajtak
gnt
yourstory
inc42
aiimpactexpo
idnews
AWS
google
msme
mca
dpiit
startupbihar
bihar
cimp
Features

Social Intelligence Built for India

Full-stack social intelligence for India - covering 20+ languages and 500+ dialects.

Mention TrackingMention Tracking

Real-time detection across 7+ platforms and 500+ data sources

View feature details

Influencer DetectionInfluencer Detection

Automatically identify and profile relevant creators and influencers

View feature details

AI AnalysisAI Analysis

Advanced sentiment, emotion & context analysis powered by India-trained models

View feature details

AI RecommendationAI Recommendation

AI-generated insights that tell you exactly what to do next

View feature details

Real-time Sentiment TrackingReal-time Sentiment Tracking

Monitor sentiment shifts and track brand perception continuously

View feature details
AI Recommendation
10xFaster Analysis

AI processes millions of conversations in seconds

95%+Accuracy

Advanced NLP ensures precise sentiment understanding

Core Features

Everything You Need

All-in-one platform for social intelligence

Verified feature checkmark

Comprehensive Tracking

Never miss a mention across all platforms and sources

Verified feature checkmark

Real-time Monitoring

Track mentions across 7+ platforms instantly

Verified feature checkmark

Sentiment Analysis

AI-powered sentiment classification and tracking

Verified feature checkmark

Competitor Insights

Benchmark against competitors and market leaders

Verified feature checkmark

Custom Dashboards

Build tailored analytics for your needs

Verified feature checkmark

Team Collaboration

Share insights and collaborate with your team

How It Works

From Data to Decisions

Our intelligent pipeline transforms raw social data into actionable insights

Data Collection

Data Collection

Multi-source data ingestion

AI Processing

AI Processing

Advanced NLP & ML analysis

Strategic Action

Strategic Action

Data-driven decisions

Insights Generation

Insights Generation

Transform data to insights

Industries

Built for Every Industry

Awshar AI adapts to your industry, team, and use cases - delivering relevant insights tailored to your goals.

For Industries

Financial ServicesTechnology
SportsConsumer Goods
Pharma & HealthcareDisgust

For Teams

Consumer InsightsAgencies
Digital MarketingSocial Marketing
PR & CommsCustomer Experience

Product

Social ListeningMedia Monitoring
BenchmarkAudience Insights
Customer FeedbackSocial Content Rating

For Industries

Financial ServicesTechnology
SportsConsumer Goods
Pharma & HealthcareDisgust

For Teams

Consumer InsightsAgencies
Digital MarketingSocial Marketing
PR & CommsCustomer Experience

For Industries

Financial ServicesTechnology
SportsConsumer Goods
Pharma & HealthcareDisgust

For Teams

Consumer InsightsAgencies
Digital MarketingSocial Marketing
PR & CommsCustomer Experience

Product

Social ListeningMedia Monitoring
BenchmarkAudience Insights
Customer FeedbackSocial Content Rating

For Industries

Financial ServicesTechnology
SportsConsumer Goods
Pharma & HealthcareDisgust

For Teams

Consumer InsightsAgencies
Digital MarketingSocial Marketing
PR & CommsCustomer Experience

For Industries

Politics & Government

Politics & Government

Public perception, policy feedback, misinformation tracking

Brands & SMBs

Brands & SMBs

Brand health, campaign effectiveness, reputation alerts

Agencies

Agencies

Multi-client dashboards and white-label reporting

Financial Institutions

Financial Institutions

Trust, risk, and rumor intelligence

Hospitality & Web3

Hospitality & Web3

Experience insights, community sentiment, campaign impact

NGOs

NGOs

Campaign impact, community engagement, cause monitoring

Use Cases

Listen & analyse narratives with Awshar AI

Use Case 1

Analyse Trends

Learn from high-performance content before building your own.

Use Case 1

Synthetic Audiences

Personalise your messaging for each segment in your niche.

Get Market Insights1Get Market Insights2Get Market Insights3Get Market Insights4

Get Market Insights

Analyse popular posts and comments to uncover pain points, opportunities, and unmet needs.

Use Case 1

Research Competitors

Reverse engineer of whats working for your competitors.

Use Case 1

Track Narratives

Monitor industry shifts and receive Slack alerts with important mentions.

Use Case 1

Go Beyond Sentiment

Understand "why" people feel that way.

Use Case 1

Engage

Generate replies with custom prompts to build your presence.

VAAK Product Header

The Small Language Model Built for India

Native to Bharat. Instant Response.
Built for Every Device.

Vaak-1 logo

SMALL LANGUAGE MODEL

Beta

Response Time

10x faster than standard LLMs

Resource Efficiency

Lightweight - works on mobile devices

Accuracy

Best-in-class for Indian languages

Code-Mixing Native

Native Hinglish, Tanglish, Manglish support

Multi Language Model

India Language & Dialect Intelligence

Awshar AI understands India as it’s truly spoken, across languages, dialects, slang, and sarcasm; delivering contextual insights tailored to your industry, teams, and objectives.

Coverage across 20+ Indian languages and 500+ dialects including:

India
हिंदी
India
தமிழ்
India
বাংলা
India
తెలుగు
H
India
Hinglish
India
ಕನ್ನಡ
India
भोजपुरी
India
मराठी
India
मैथिली
India
ગુજરાતી

& more languages

Hindi

"गई भैंस पानी में"

Used sarcastically when things go wrong unexpectedly.

SarcasmFrustration

Tamil

"அடடா, எல்லாம் போச்சு!"

Expression of disappointment or regret.

SadDisappointment

Bengali

"সব শেষ হয়ে গেল"

Statement indicating hopelessness.

SadEmotional

Marathi

"सगळं पाण्यात गेलं"

Used when effort goes to waste.

SarcasmFrustration
Testimonials

Loved by Industry Leaders

The cutting-edge features you have developed at Awshar Social Media AI-Based Analysis have set a benchmark in the industry. I am impressed with the design of your upcoming innovations like Facial Recognition technology along with AI-driven analytics around them.

Manish Sisodia
Manish Sisodia
Former Dy.CM, Delhi

Digital conversations move fast brands that listen smarter move faster AwsharAI turns online noise into real-time brand intelligence with sentiment insights & pattern detection that help teams act faster, smarter, and with confidence.

Swaraj Shetty
Swaraj Shetty
Co-founder/Comms- @khaanachahiye
social mediaFeb 15, 2026

Proud to see #AwsharAI, one of our #incubated startups, building a strong bridge between digital sentiment and real world decision making, turning online noise into actionable intelligence. Special congratulations to its Founder, Mandeep Singh Gulia, for his clarity of vision, commitment, and execution excellence. Wishing the team continued growth and impact ahead.

Kumod Kumar
Kumod Kumar
CAO at CIMP
social mediaFeb 28, 2025

Proud to see Indian innovation pushing the boundaries of social intelligence. I congratulate my friend Mandeep for this venture. Awshar AI is helping organisations turn digital conversations into actionable insights, enabling smarter, faster, and more informed decisions in today’s dynamic landscape.

Pranab Singh
Pranab Singh
Deputy Director- Mines & MetalsDeputy
social mediaFeb 20, 2025

Hi, had such a pleasant and insightful experience with Awshar AI. The way it can track conversations around brands and thoughts is awe-inspiring. Specially looking forward to use their ever expanding Indian language filtering model.

Bharti Dhingra
Bharti Dhingra
Samay Yaan and Cinnamon Trails
social mediaFeb 5, 2025

Awshar AI gives our team real-time visibility into what audiences are actually saying online, helping us shape sharper brand strategies backed by data, not assumptions.

Zalak Dave
Zalak Dave
Founder - Nirmaan Branding Studio

The cutting-edge features you have developed at Awshar Social Media AI-Based Analysis have set a benchmark in the industry. I am impressed with the design of your upcoming innovations like Facial Recognition technology along with AI-driven analytics around them.

Manish Sisodia
Manish Sisodia
Former Dy.CM, Delhi

Digital conversations move fast brands that listen smarter move faster AwsharAI turns online noise into real-time brand intelligence with sentiment insights & pattern detection that help teams act faster, smarter, and with confidence.

Swaraj Shetty
Swaraj Shetty
Co-founder/Comms- @khaanachahiye
social mediaFeb 15, 2026

Proud to see #AwsharAI, one of our #incubated startups, building a strong bridge between digital sentiment and real world decision making, turning online noise into actionable intelligence. Special congratulations to its Founder, Mandeep Singh Gulia, for his clarity of vision, commitment, and execution excellence. Wishing the team continued growth and impact ahead.

Kumod Kumar
Kumod Kumar
CAO at CIMP
social mediaFeb 28, 2025

Proud to see Indian innovation pushing the boundaries of social intelligence. I congratulate my friend Mandeep for this venture. Awshar AI is helping organisations turn digital conversations into actionable insights, enabling smarter, faster, and more informed decisions in today’s dynamic landscape.

Pranab Singh
Pranab Singh
Deputy Director- Mines & MetalsDeputy
social mediaFeb 20, 2025

Hi, had such a pleasant and insightful experience with Awshar AI. The way it can track conversations around brands and thoughts is awe-inspiring. Specially looking forward to use their ever expanding Indian language filtering model.

Bharti Dhingra
Bharti Dhingra
Samay Yaan and Cinnamon Trails
social mediaFeb 5, 2025

Awshar AI gives our team real-time visibility into what audiences are actually saying online, helping us shape sharper brand strategies backed by data, not assumptions.

Zalak Dave
Zalak Dave
Founder - Nirmaan Branding Studio

Platform Trust & Compliance

Designed for India-first compliance, security, and responsible data use.

Contact Sales
India-first DPDP-aware data governance icon

India-Built & DPDP-Aware

Architecture designed with India's data protection and governance requirements in mind.

Enterprise-grade AI security and compliance

Enterprise-Grade Security

Public data intelligence only with industry-leading security practices and compliance standards.