Know exactly how India sees your brand
A unified brand health platform that tracks share of voice, sentiment, and audience perception across 500+ sources and 20+ Indian languages — all in real time, no setup required.
500+
Sources Monitored
20+
Indian Languages
Real-time
Data Refresh
360°
Brand View
Everything your brand team needs
From share of voice to executive perception — built for India's multilingual brand landscape.
Share of Voice Tracking
Measure your brand's conversation share against competitors across every platform in real time — segmented by language, region, and audience type.
Brand Sentiment Score
A single live score that aggregates positive, negative, and neutral signals across all sources, updated continuously as new content is published.
Audience Perception Analysis
Understand how different audience segments — consumers, journalists, influencers, and policymakers — perceive your brand across regions and languages.
Brand Health Dashboard
One unified view of mention volume, sentiment trend, reach, and engagement — customisable by date range, platform, and language.
Executive Presence Tracking
Monitor how your leadership is perceived publicly — track executive mentions, sentiment, and media coverage alongside your brand metrics.
Vernacular Brand Signals
Capture brand conversations in Hindi, Tamil, Bengali, Marathi, Hinglish, and 15+ other Indian languages without any manual translation or keyword mapping.
Full brand intelligence in three steps
Set up once and your brand intelligence dashboard runs automatically, 24/7.
Define Your Brand Universe
Add your brand, product lines, key executives, and competitors. Awshar AI auto-suggests keywords and monitors everything — including common misspellings and transliterated names in Indian languages.
Intelligence Aggregates Automatically
Every mention, article, post, and comment across 500+ sources feeds into your Brand Intelligence dashboard in real time. No manual tagging or configuration required.
Act on Brand Signals
Spot perception shifts before they become crises. Compare your brand health week-over-week, benchmark against competitors, and share automated reports with stakeholders.
Built for every team that manages brand reputation
CMOs & Brand Teams
Track campaign impact on brand perception in real time. Know immediately whether a launch moved share of voice or shifted audience sentiment.
Corporate Affairs
Monitor executive reputation, regulatory coverage, and policy mentions alongside brand metrics to manage your complete public profile.
Investor Relations
Track brand sentiment and media coverage trends that influence analyst and investor perception ahead of earnings or key announcements.
Common questions about Brand Intelligence
What is brand intelligence and how is it different from social listening?
Social listening captures raw mentions. Brand Intelligence aggregates those signals into structured metrics — share of voice, sentiment scores, audience perception, and competitive benchmarks — giving you actionable intelligence rather than raw data.
Does Awshar Brand Intelligence support Hindi and regional Indian languages?
Yes. Awshar natively processes 20+ Indian languages including Hindi, Tamil, Telugu, Kannada, Bengali, Marathi, Gujarati, and Hinglish. Brand signals in any of these languages are captured and scored without translation.
Can I track competitor brand health alongside mine?
Yes. Add up to 10 competitors and Awshar will track their share of voice, sentiment trends, and audience perception in parallel — giving you a complete competitive brand landscape.
How often is the brand health dashboard updated?
The dashboard refreshes in real time. New mentions, sentiment shifts, and reach data are reflected within 2 minutes of publication across all 500+ monitored sources.
Pair with other Awshar products
Crisis Monitor
Detect brand crises the moment they emerge and activate response workflows before they escalate.
Learn moreCompetitive Analysis
Benchmark your brand against competitors across every channel with side-by-side performance metrics.
Learn moreSocial Listening
Capture every public conversation about your brand across 30+ channels with zero signal loss.
Learn moreStart tracking your brand health today
Join brands using Awshar AI to understand how India perceives them — in every language, on every platform.