Stop a crisis before India sees it
Real-time crisis detection across 500+ sources in 20+ Indian languages. AI risk scoring and guided response workflows deliver everything your team needs to act in minutes — not hours.
<5 min
Crisis Detection Time
500+
Sources Monitored
20+
Indian Languages
24/7
Continuous Monitoring
From detection to response in minutes
Every capability designed to reduce the time between a crisis forming and your team acting on it.
AI Risk Scoring
Every spike in negative mentions is automatically scored for severity, spread velocity, and potential reach — so you know which alerts demand immediate action.
Real-Time Spike Detection
Awshar AI detects abnormal spikes in negative sentiment or mention volume within minutes and sends instant alerts via email, Slack, or in-app notification.
Multilingual Crisis Signals
Catch crisis narratives forming in Hindi, Tamil, Bengali, Marathi, Hinglish, and 15+ other Indian languages — before they cross into English-language media.
Source Tracing
Identify where a crisis narrative originated — which account, publication, or platform — and track how it is spreading across the media ecosystem in real time.
Guided Response Workflows
Receive AI-generated response recommendations tailored to the crisis type, severity, and affected audience segment to help your team act with confidence.
Crisis Timeline & Audit Log
A complete chronological record of every crisis signal, team action, and response step — for post-crisis review, stakeholder reporting, and compliance.
Crisis intelligence in three steps
From threshold setup to guided response — Awshar Crisis Monitor runs continuously so your team doesn't have to.
Set Your Crisis Thresholds
Define what a crisis looks like for your brand — negative sentiment spikes, volume thresholds, specific keywords, or competitor attacks. Awshar AI adapts automatically as your baseline shifts.
AI Monitors and Scores Continuously
Our models watch every mention, comment, and article across 500+ sources 24/7. When a crisis signal emerges, it is scored for severity and escalation potential before the alert reaches you.
Respond with Confidence
Your team receives a crisis brief with source tracing, affected audience profile, risk score, and AI-generated response options — everything needed to act in minutes, not hours.
Built for teams where reputation is everything
PR & Communications
Know about a developing crisis before journalists call. Get the full context — source, spread velocity, and risk score — ready for your response statement.
Government & Public Sector
Monitor policy announcements, public schemes, and political events for negative narrative formation in regional languages before they go viral.
Consumer Brands
Detect product complaints, viral negative reviews, or misinformation campaigns the moment they start spreading — not after they trend.
Common questions about Crisis Monitor
How quickly does Awshar Crisis Monitor detect a crisis?
Awshar detects abnormal spikes in sentiment or mention volume within 5 minutes of the signal emerging across any of its 500+ monitored sources. Alerts are delivered instantly via your preferred channel.
Can it detect crises forming in regional Indian languages?
Yes. Crisis Monitor processes content in 20+ Indian languages including Hindi, Tamil, Telugu, Kannada, Bengali, Marathi, and Hinglish natively. Many crises in India first emerge in regional language content — Awshar catches them at the source.
What is AI risk scoring?
Every detected crisis signal is automatically scored on a severity scale based on: the volume of negative content, the speed of spread, the reach and influence of the sources involved, and the sentiment intensity. This helps your team prioritise which alerts need immediate response.
Does Crisis Monitor integrate with Slack or other tools?
Yes. Alerts can be delivered via email, Slack, Microsoft Teams, or webhook to your existing incident management workflow. You can configure alert routing by severity level.
Pair with other Awshar products
Brand Intelligence
Track share of voice, sentiment trends, and brand health between crises to understand your baseline.
Learn moreCompetitive Analysis
Monitor competitor crises and benchmark how your brand recovers relative to the competition.
Learn moreMisinformation Detection
Identify false narratives about your brand before they reach mainstream media.
Learn moreBe the first to know when a crisis starts
Set up Crisis Monitor in minutes and never be caught off guard by a brand threat again.